Gongo is a calendar tool for professionals who work by appointment. I was responsible for their information architecture and all usage flows. One of the problems encountered in their research with prospecting clients was that a high number of clients who scheduled appointments forgot to attend or did not advise they would be absent. In addition, there was the expectation of developing a very simple form of appointment and timekeeping.
The company would start with a web tool, but with a plan to launch apps for Android and iOS. Consequently, I started by designing a mobile-first approach and 100% responsive design. To ensure simplicity and speed in scheduling, I designed a solution focused on the calendar visualization with a few clicks to schedule an appointment. With the same flow and an input field with suggesting, it was possible to schedule quickly with a professional or a specialty/treatment. Appointments made from clicks on the calendar already brought filtered information, speeding up the task. Just like scheduling, the flow made it easy to confirm, uncheck, or reschedule an appointment. The task success automatically triggered SMS messages to customers for appointment confirmations and return reminders.
Besides the scheduling flow, the solution had total control: general data of the place, schedules, professionals, specialties, and clients, as well as filters to facilitate the visualization of this information.
Gongo was launched in 2015 and has been evolving ever since, integrating with Google Calendar and Facebook, as well as Android and iOS apps. It is a tool with good acceptance by physicians and health professionals such as dentists, nutritionists, and physiotherapists.